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With over a third of marketers unable to calculate if their influencer activity is driving sales, brands need to clear up this murky sector of digital marketing in order to achieve real return on investment. Influencer marketing is fast becoming brands’ go-to option for speaking to consumers in an authentic way at scale. It is […]

As well as being a brand shorthand for consumers colour communicates at a more subliminal level and can even impact the bottom line if used correctly. Colour conveys emotion faster than words. The relationship between colour and brand identity must be carefully constructed but used well it can be a critical component in any branding toolkit. […]

Guerrilla Marketing focuses on low-cost unconventional marketing tactics that yield maximum results. With origins inspired by guerrilla warfare, guerrilla marketing uses tactics of ambushes, sabotage, raids, and elements of surprise in marketing.   Need help planning your next marketing campaign? Contact us   Unsurprisingly this alternative advertising style relies heavily on unconventional marketing strategy, high energy […]

Think social media will cure all of your marketing ills?  Think again.  While social media has its place in the marketing mix it’s just one of a number of tools you need to use if you’re really serious about attracting the customers you want.  For deeper, more meaningful engagement what other marketing routes can you […]

Many companies have successfully extended their brands. Think Apple’s iPhone…. Not quite so successful were Colgate entree dinner’s or Virgin Brides: 1. Cosmopolitan yogurt Cosmopolitan, published in 36 languages and distributed in more than 100 countries made the incredulous link between their readership and dairy products. Apparently a Cosmo study in 1999 highlighted that 65 per […]