Archive

As crowdfunding makes gains in popularity, the battle for pageviews and pledges has become increasingly competitive, especially on portal sites that feature thousands of live projects at once. If you’re depending on a Kickstarter feature to kickstart your campaign, then you could be in trouble. So how do you ensure that you’ve optimised your campaign […]

The marketing audit process helps your company analyse and evaluate your B2B marketing strategies, activities, goals and results. While the process takes time, the results can be enlightening and might: Focus your communication of a consistent message to the right customers. Reveal new, unknown or neglected markets. Help fine-tune current strategies and plans to help […]

Find Time for Marketing …or kick yourself later when your client pool dries up! One of the results of having a growing small business is that there is often little time to do your own marketing.   We all do it – it’s easy to be busy doing great work for your clients and putting […]

Don’t know where to start when it comes to social media? Andrea Simpson of ArtsHub  has compiled some great expert advice:  Social media has altered the way we communicate and cultivate the myriad of relationships in our lives. It’s also the space where we express ourselves to the wider world; how we shop and approach businesses, […]

43 gems of inspiration from Alyssa Gregory Need some inspiration to get you started?  Here are 43 do-it-yourself marketing ideas that you can start doing today: Book your free marketing audit here Start an e-mail marketing campaign Get listed in online industry directories Ask for and use client testimonial Sponsor a charity event or local […]

A comprehensive article by Tim Berry of BPlans: A valuable step in your situational analysis is assessing your firm’s strengths, weaknesses, market opportunities, and threats through a SWOT analysis. This is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture. The SWOT analysis begins by conducting a […]

Time is running out before the new data protection legislation will be enforced. The rapidly approaching deadline to when the General Data Protection Regulation (GDPR) is enforced on May 25 2018. Fortunately, there are ways to make sure your business is ready for the change. GDPR is the new data protection regulation granting individuals more […]

A recent meeting with the owner of a new B2C brand was all about finding time, organising time and the lack of thinking time.  This article is therefore ‘timely’ – Xenios Thrasyvoulou, founder and CEO of PeoplePerHour gives his top tips for getting more productive, via Business Matters Magazine.  Stop thinking of yourself as the boss. […]

If your plan is to build your business and sell, then you need to plan your exit sooner rather than later. Maybe a lot sooner than you think…. This article from Real Business explains how: “Plan your exit 5 to 10 years in advance” Nick Brown sold his company in 2004 for a seven figure […]

Super Shoppers make up 18% of consumers but account for 70% of retail spend. eBay’s Tanya Lawler explains how brands can target this group (credit card companies, stay back). Led by mobile, a commerce revolution is under way. How we shop has transformed, creating a powerful new type of consumer: the ‘Super Shopper’. Findings from […]