In a world where retail experiences can often be the same, ambitious, experienced based businesses are the ones that are building their brands and winning loyal customers. 

As a small retailer - or even a B2B company - just what is a ‘brand experience’ and how can you create it?    It is conceptualized as sensations, feelings, cognitions and behavioural responses evoked by brand-related stimuli.  This could appear as part of a brand’s design and identity, packaging, communications, and environments.

Why is it important?  The brand experience affects how a customer perceives your business whilst enjoying it and imprints impressions that are called upon way beyond that real-time experience. 

Example:  Hotel Chocolat  opened a store/café in London’s Borough market which is named after the place in St Lucia where the company’s cocoa is grown and resembles an old fashioned chocolatier and café. www.rabotestate.com 

It creates a complete experience from the front door, right through to the till and beyond.  

What do you need to do to get on board?

1. Create an environment that dictates your brand’s experience.  What is your brand about?
2. Make sure you’re creating experiences that are right for your customer.  It’s important to find out what your customers are seeking, then you can address the needs of your clients within their experience.
3. You’ll need to be consistent – build in methods of working within your business that maintain brand standards and don’t be complacent – constantly revise to ensure you’re on track.

 Happy Marketing!

www.to-market.co.uk

Back to work today - lots to do and plan for 2012! 

Before we leap into the New Year though, we thought that this 2011 video retrospective on Twitter was a great way to reflect.  Peace to you and yours.

It's been another busy year at To Market Towers! 

You may not have received as many email communications from us because we're doing exactly what we tell our clients to do - being much more focussed with our messages.  

Here's what's been, current and coming up:  

 Recently completed:  Photography, website for www.madebythechef.com

Currently working on:  Marketing for an allergy free bedding client for www.hotelympia.com

Looking forward to:  Working on

The RSA Trust Inspiring Women Programme 2012

The Christmas madness has begun!

The TM team is working hard on seasonal marketing activity for various clients.  Lots are using their social media for the first time for competitions and to drive clients to special offers.  We found this really interesting:  Five Killer Facebook Fan Pages.

We've also been asked to deliver social media and marketing workshops this month in Enfield, Barking and Dagenham.  Workshops are a great way to meet new clients - this may be of interest :  WFWIB Workshops.

TM is proud to let everyone know about the forthcoming WeNetwork networking event - TM has worked with founders Mel and Laura on their individual businesses - see you at the event!  Christmas Sparkle.

Happy Marketing!

Join us on Facebook or Linked In  or Twitter: @to_market or @Jo_Sealy

A great start to November here at TMT!

One of our key clients has commissioned us for a further 12 months to manage all of their marketing communications and been persuaded to add social media management to their activities.  And after lengthy contract negotiations, we've just been commissioned for a 2012 Olympic project.  Here's a taster: Taking Part