African Caribbean War Memorial
Nearly 10,000 West Indian men and over 600 West Indian women served in the British armed forces during World War Two. The Caribbean was an active war zone and many West Indians joined local defence units to protect their islands from attack. They also came to Britain to work as technicians in British munitions factories, and served in the Merchant Navy.
However, the UK has no memorial to commemorate the thousands from Africa and the Caribbean who fought during the two World Wars. The African & Caribbean War Veteran’s Memorial was created to remember and commemorate the people from the countries in Africa and the Caribbean who served in the armed services alongside the British and Allied Forces during the First and Second World Wars. The memorial which will be positioned at Windrush Square, Brixton, London.African Caribbean War Memorial
To raise the profile of the African and Caribbean War Memorial and its aims, increase donations to the memorial fundraising campaign online within a 30 day deadline and increase the number of sign ups to the organisation’s mailing list.
To Market provided ;
- Social media management for twitter and facebook to the end of August deadline, raising a further 20% of funds for the memorial. This included engagement with supporters, special interest groups, stakeholders and influencers.
- Set up, designed and dispatched a series of e-mail marketing messages designed to inform and share to networks.
- Created a bespoke press list and press release written and dispatched.
During the campaign the focus shifted from a tailored social media campaign on Twitter and Facebook to future client research for targeted campaigning
- At the height of social media campaign for a 4-week period Facebook showed that page engagement was up by 433.3% and the weekly total reach of the page went up by 711.1%.
- Mailing list growth from a single list that included family and friends to sector lists gained through specialist research and contact mining.
“To Market provided a valuable marketing resource during a pivotal period in the organisation’s development. Having their team on board to provide marketing advice and to manage the email marketing and social media activity aspects left us free to focus on the many other challenges of the campaign. They certainly helped to generate more awareness of the memorial and its need; more importantly their efforts helped to generate much needed funds for the campaign.”
Jak Beulah, Memorial Director, CEO, Nubian Jak