Crystal Palace String Quartet
The Crystal Palace Quartet are in the UK’s premier league of string quartets for hire, providing first class musical entertainment wherever music will enhance the occasion. This ranges from corporate functions to weddings and civil partnerships to TV shows, studio recordings, cruises, theatre shows and concerts. The four members of the CPQ are all active London freelance musicians who regularly play in some of the world’s most highly regarded orchestras and ensembles.Crystal Palace Quartet
CPQ has enjoyed steady success since its inception nine years ago. However, CPQ’s principle Chris Brody came to To Market with a wish to build a more pro-active marketing strategy to increase CPQ’s profile amongst its target groups, in particular with corporate clients. CPQ therefore required a strategy and subsequent marketing plan that would help to better engage with targeted groups with the aim of securing new bookings.
To Market proposed the creation of a systemised method of engagement, follow up and contact maintenance with specific target groups.
This took the form of:
- a programme of social media engagement that identified event management planners, influencers and specific venues.
- Tailored email marketing campaign directed at specially identified targets, i.e. entertainment agents,hotels, cruise ships.
During the campaign the focus shifted from a tailored social media campaign on Twitter and Facebook to future client research for targeted campaigning
- At the height of social media campaign for a 4-week period Facebook showed that page engagement was up by 433.3% and the weekly total reach of the CPQ page went up by 711.1%.
- Mailing list growth from a single list that included family and friends to sector lists gained through specialist research and contact mining.
Thank you for the work on our account this year… and the efforts you put in…