http://www.to-market.co.uk en-gb to-market.co.uk 2012-3-19T00:00:00Z to-market.co.uk http://www.to-market.co.uk/page7.htm#114919 Taking Part by Image17 A collaboration amp exhibition celebrating sport amp community in 2012 144 photographs 48 sports groups 13 photographers 5 exhibitions 1 borough An exciting new project is launching in Waltham Forest a 2012 touring exhibition called Taking Part by Image17. This inspirational and diverse portfolio of photographs is the result of one years collaboration between a collective of 13 photographers called Image17 who all live in the Olympic Borough of Waltham Forest. Sports groups include archery athletics badminton boccia bowling boxing canoeing chess cricket cycling diving fencing football golf gymnastics handball hockey horse riding ice hockey ice skating judo karate netball squash amp racket ball rugby swimming table tennis taekwondo tennis tai chi volleyball weightlifting and wrestling. The 144 celebratory images of local groups show the breadth of sports available and the important role sport plays in ... 2012-3-19 14:56:34 http://www.to-market.co.uk/page7.htm#112865 According to a recent study consumers appear to be more open to direct marketing messages than ever before. Nearly 50 of consumers claim that they open direct mail from companies they already know and half of those questioned say that if something is personally addressed they will open it. Do you use direct marketing in your marketing mix For smaller companies using direct mail has a number of attractive advantages You can target recipients very precisely. You can start out with a modestsize mailing to study the response and make sure you can handle it expeditiously. You can create a campaign to fit large or small budgets. All of this relies upon you gaining deeper insights into your clients needs and so that you can create a level of finer targetting to them. This is about much more than just the 20 discount. And not always about the deal that is right now which probably suits you as the seller than perhaps later which may be better for the clien... 2012-2-20 09:52:20 http://www.to-market.co.uk/page7.htm#110208 In a world where retail experiences can often be the same ambitious experienced based businesses are the ones that are building their brands and winning loyal customers. As a small retailer or even a B2B company just what is a brand experience and how can you create it It is conceptualized as sensations feelings cognitions and behavioural responses evoked by brandrelated stimuli. This could appear as part of a brands design and identity packaging communications and environments. Why is it important The brand experience affects how a customer perceives your business whilst enjoying it and imprints impressions that are called upon way beyond that realtime experience. Example Hotel Chocolat opened a storecaf233 in Londons Borough market which is named after the place in St Lucia where the companys cocoa is grown and resembles an old fashioned chocolatier and caf233. www.rabotestate.com It creates a complete experience from the front door right through... 2012-1-12 07:24:02 http://www.to-market.co.uk/page7.htm#109547 Back to work today lots to do and plan for 2012 Before we leap into the New Year though we thought that this 2011 video retrospective on Twitter was a great way to reflect. Peace to you and yours. 2011 Retrospective on Twitter 2012-1-3 09:09:06 http://www.to-market.co.uk/page7.htm#108653 Its been another busy year at To Market Towers You may not have received as many email communications from us because were doing exactly what we tell our clients to do being much more focussed with our messages. Heres whats been current and coming up Recently completed Photography website for www.madebythechef.com Currently working on Marketing for an allergy free bedding client for www.hotelympia.com Looking forward to Working on The RSA Trust Inspiring Women Programme 2012 RSA Trust Inspiring Women Programme 2012 2011-12-13 13:00:08 http://www.to-market.co.uk/page7.htm#108646 Theres no doubt about it tight budgets focus the mind. Right now companies are wrestling with the challenge of creating champagne style campaigns on beer money budgets. Growing businesses also need to think about how they are communicating with their targets it some cases it may mean doing it differently. Focus on the return you are getting for your money. Can you measure the response and effectiveness of your marketing activities Explore other methods of promotion to your target markets. Yes social media has an important new place in the marketing mix but dont ignore the balance of traditional media understand where these fit into your sales cyle. Less is more. Concentrate on doing a small number of marketing activities well and in a systemised way before jumping into new areas. Need more help request your copy of free ebook Better Marketing in 7 Days. Remember do just a little bit of marketing every day Jo Sealy 2011-12-13 11:52:07 http://www.to-market.co.uk/page7.htm#106979 The Christmas madness has begun The TM team is working hard on seasonal marketing activity for various clients. Lots are using their social media for the first time for competitions and to drive clients to special offers. We found this really interesting Five Killer Facebook Fan Pages. Weve also been asked to deliver social media and marketing workshops this month in Enfield Barking and Dagenham. Workshops are a great way to meet new clients this may be of interest WFWIB Workshops. TM is proud to let everyone know about the forthcoming WeNetwork networking event TM has worked with founders Mel and Laura on their individual businesses see you at the event Christmas Sparkle. Happy Marketing 2011-11-16 16:29:46 http://www.to-market.co.uk/page7.htm#105837 Join us on Facebook or Linked In or Twitter tomarket or JoSealy 2011-10-31 21:22:11 http://www.to-market.co.uk/page7.htm#105833 A great start to November here at TMT One of our key clients has commissioned us for a further 12 months to manage all of their marketing communications and been persuaded to add social media management to their activities. And after lengthy contract negotiations weve just been commissioned for a 2012 Olympic project. Heres a taster Taking Part 2011-10-31 20:39:03