How to build an effective crowdfunding campaign
As crowdfunding makes gains in popularity, the battle for pageviews and pledges has become increasingly competitive, especially on portal sites...
Blow Your Own Trumpet: Top 8 Small Business Awards
Business competitions and start-up awards can offer more than just funding, providing winners and finalists with excellent PR opportunities and...
What’s the return on investment of influencer marketing?
With over a third of marketers unable to calculate if their influencer activity is driving sales, brands need to clear...
How to Perform a SWOT Analysis
A comprehensive article by Tim Berry of BPlans: A valuable step in your situational analysis is assessing your firm’s strengths, weaknesses,...
How to do market research on a small budget
A comprehensive view here by Lucy Tesseras from Marketing Week on what’s possible on a small budget: Small companies can...
Happy Halloween!
We can no longer resist the marketing hype of Halloween! Take a look at these fun marketing pranks: 1. Ford:...
Guerrilla marketing for your business
Guerrilla Marketing focuses on low-cost unconventional marketing tactics that yield maximum results. With origins inspired by guerrilla warfare, guerrilla marketing...
Social media – the good and the bad
Think social media will cure all of your marketing ills? Think again. While social media has its place in the...
The worst brand extensions from famous companies
Many companies have successfully extended their brands. Think Apple’s iPhone…. Not quite so successful were Colgate entree dinner’s or Virgin Brides:...
How to target Super Shoppers
Super Shoppers make up 18% of consumers but account for 70% of retail spend. eBay’s Tanya Lawler explains how brands...
Latest Posts
Gaining New Business – Tips For Working From Home
We’re sharing this really great post from agency guru...
43 Do-It-Yourself Marketing Ideas To Start Today
43 gems of inspiration from Alyssa Gregory Need some...
Putting Your Own Business First
Find Time for Marketing …or kick yourself later when...
Here’s what to include in your marketing plan
Target Market You can’t target everyone and expect to be...
How to get media coverage for your small business
A decent bit of media coverage can transform the fortunes of...
4 Ways to Focus on Growing Your Business
You can’t grow a business until you have a focused vision...
8 Steps for Conducting a Marketing Audit
Why Do A Marketing Audit? The marketing audit process helps...
Award Win!
To Market is delighted to have awarded Best Brand Marketing...
Social Media: The Questions You Need To Ask Yourself
What’s the point of being on social media? So many...
Founder Stories: Mothering The Mother – Doula and Birth Coach services
Mothering the Mother provides Doula and Birth Coach services...