Louis Moreau – The Quilters
About
Established since 1933 Louis Moreau are world renowned international quilters, producing beautiful work for top flight hotels, interior and yacht designers, celebrities and royalty. The company was specially commissioned by the V&A to produce a quilt for a major exhibition.
Louis Moreau
Marketing Challenge
The company wanted to refresh its image within the industry and needed a marketing plan to help get the key activities into place. This included upgrading an old website that the client was unable to update easily and which did not show their work to the best of its ability. Further, the company was not communicating regularly with its clientele missing out on opportunities to upsell its product range. Finally, there was no portfolio of quality photography to show the skill and beauty of Louis Moreau Quilts.
Approach
To Market created a marketing plan that re-launched Louis Moreau online with a professional new website, fresh photographic portfolio of quilting styles, social media presence and introduced email marketing to communicate both to clients and suppliers.
Louis Moreau now has a new website more in keeping with the kind of clients it works with. The photographic images have been incorporated into their marketing materials and the company has embraced regular marketing activity with existing and potential new clients.
We have worked with To Market for over 3 years and during that time the team has helped to guide us into developing a marketing presence to our target markets at a pace where it has now become embedded in the way that we do business. The portfolio of images that Jo herself took have been an invaluable selling tool when speaking to suppliers and clients and our website is now much more in keeping with the type of clientele that we work with and want to attract. Additionally, by introducing us to email marketing and social media we have been able to reinforce our position in the UK and internationally as a premier quilting and soft furnishing company.
