Wendy Shorter Interiors
About
Wendy Shorter Interiors is an established centre for accredited upholstery and soft furnishing training. They offer professional qualifications in upholstery and in 2013 received the Craft Skills Awards 2013 for encouraging craft skills in an informal setting. This award recognises commitment towards excellence in craft skills, success, ambition, and exemplary and imaginative approaches in passing on craft skills.
Wendy Shorter Interiors
Marketing Challenge
Wendy was expanding her business – a new extension to her premises to accommodate more students and new courses was in progress and she needed to ensure that her networks and the crafts and soft furnishings communities were aware of them.
Approach
We worked with Wendy on the business’s marketing strategy, and created a marketing activity plan to promote the introduction of new short courses.
This included setting up and running the company’s social media presence, creating and managing their monthly email newsletter as well as creating advertising and pr materials for local press and publications such as BBC Homes & Antiques magazine.
The company is now confidently promoting its short courses and as now integrated the marketing strategies into its day to day operations.
To Market is brilliant. Jo and her team are full of bright ideas, enthusiasm and commitment and is prepared to hold your hand through all the processes. The team has given excellent advice about our website, written press releases, set up newsletters and contact databases for me, as well as sorting out my social networking sites. I know that if I have a problem, they’re always at the end of the ‘phone with helpful advice.
