43 gems of inspiration from Alyssa Gregory
Need some inspiration to get you started? Here are 43 do-it-yourself marketing ideas that you can start doing today:
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- Start an e-mail marketing campaign
- Get listed in online industry directories
- Ask for and use client testimonials
- Sponsor a charity event or local sports team
- Design and schedule a free digital conference or webinar for your target market
- Create a unique selling proposition
- Comment on blog posts
- Do a wearable marketing (shirts, hats, bags) giveaway
- Get out in your community to promote yourself
- Toot your own horn (self promotion)
- Consider a direct mail campaign
- Do some pro bono work
- Package your products and services
- Monitor your online reputation
- Join a professional organisation
- Promote someone else
- Start reviewing your website analytics
- Revamp your digital biography
- Develop productive relationships through social media
- Create a niche specialty
- Give back
- Make a point to show your clients you appreciate them
- Start writing and submitting articles online
- Get a vanity (and memorable) business phone number
- Offer incentives for referrals
- Create a plan to develop personal relationships with your clients
- Plan a website redesign
- Spend some time sharpening up your site in terms of SEO
- Create an elevator pitch
- Clean up your e-mail signature
- Start thinking about holiday gifts for your clients
- Go viral
- Start a blog for your business
- Develop a pay-per-click campaign
- Update your portfolio
- Upsell when appropriate
- Look into conferences and networking events you can attend
- Sign up on Twitter to #journorequest for press opportunities
- Run a contest and give away a free “sample” service
- Get a strategic partnership going with a client or colleague
- Write and submit a press release
- Explore affiliate marketing
- Focus on word of mouth marketing
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