You can’t target everyone and expect to be successful; it’s impossible. You need to have an idea of your ideal clients or customers, then you need to do some market research to find out everything you can about them. This section should answer: Who are you targeting, specifically? What will they do, where will they live, what challenges will they have, where will you find them?
Your unique positioning statement is what will set you apart from the competition and provide clarity about how you want to present your products and services throughout your marketing copy.
Answer the question: What does your business do better than anyone else can?