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A comprehensive article by Tim Berry of BPlans: A valuable step in your situational analysis is assessing your firm’s strengths, weaknesses, market opportunities, and threats through a SWOT analysis. This is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture. The SWOT analysis begins by conducting a […]

Super Shoppers make up 18% of consumers but account for 70% of retail spend. eBay’s Tanya Lawler explains how brands can target this group (credit card companies, stay back). Led by mobile, a commerce revolution is under way. How we shop has transformed, creating a powerful new type of consumer: the ‘Super Shopper’. Findings from […]

Every few years a new marketing ‘silver bullet’ comes along promising amazing sales results for little effort.  Remember when it was fax blasts (ok, so a while ago!) : print-out all your contact’s fax numbers, get the work-experience kid to spend all morning faxing your special offer to 200 people and sit back and wait for […]