Understand the difference between B2B and B2C buyer personas if you want to build them better.
Image credit: Mariya Georgieva Creating buyer personas – outlines of your typical customers – is an essential step in segmenting...
Expert tips for tracking customer satisfaction
Image credit: Forrest Cavale In the age of social media, a dissatisfied customer is more dangerous than ever. Here are...
Your marketing strategy is only as good as your team
Image credit: Alejandro Escamilla Strategy isn’t something you write down, it’s something you do. So who’s going to do it? Robert...
The new rules of engagement
Millennials have traditionally been described as a problem generation, being more outspoken and demanding than their predecessors – whether...
Best Customer Complaint Ever?
Spotted in Real Business magazine: A Virgin Atlantic customer, dubbed Mr Hungry Headache, wrote toRichard Branson to complain about his...
Get your free photo portrait and feature in International Women’s Day
Get your free photo portrait andfeature in International Women’s Day
Who Owns Your Website and Software IP?
Shireen Smith, the founder of one of London’s leading intellectual property (IP) specialist law firms Azrights, warns business owners and...
3 Advisors that you definitely need
You don’t know what you don’t know until you get called on it, and by then, it might be too late to make...
Managing a small business: Productivity Tips
Managing a small business is not easy. It requires an unlimited amount of focus, motivation, and the ability to keep...
Is your business built on firm foundations?
Below is a hierachy of marketing and business planning stages and provides a strong foundation for successful marketing. We found this...
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Award Win!
To Market is delighted to have awarded Best Brand Marketing...
Social Media: The Questions You Need To Ask Yourself
What’s the point of being on social media? So many...
Founder Stories: Mothering The Mother – Doula and Birth Coach services
Mothering the Mother provides Doula and Birth Coach services...