We can no longer resist the marketing hype of Halloween! Take a look at these fun marketing pranks:
1. Ford: “Spooky Car Wash Prank” (2014)
It was a simple stunt: dress some actors as monsters, cut the lights, and scare the life out of costumers during test drives. Devised by Detroit-based creative agency The Work, Ford’s three-minute video, “Spooky Car Wash Prank,” launched last October and immediately went viral.
Since its release on YouTube, “Spooky Car Wash Prank” has been viewed more than 1.7 million times to be named one of the “World’s Most-Shared Halloween Ads.” It also led to coverage from Mashable, Adweek, and Fast Company
With Halloween marketing, concept rules. Campaigns don’t have to be elaborate; in fact, the holiday provides the ideal opportunity to use a documentary for videos with techniques like hand-held filming and found footage that are so prevalent in horror films. In other words, brands don’t have to invest much to make an impact online.
2. LG: “So Real It’s Scary” (2012)
Product demos have a reputation for being dry. But in 2012, LG found a way to transform the unimaginative format of old into a thrilling testament to the quality of its products.
In the opening seconds of this video, LG claims its monitors have “lifelike colors.” Viewers don’t have to take the company’s word for it. To promote the LG IPS TV screen, the brand worked with agency SuperHeroes Amsterdam and installed a grid of monitors on the floor of a public elevator. It then filmed the response of riders when they saw the floor fall away beneath their feet.
Since its launch on YouTube three years ago, “So Real It’s Scary” has gone on to generate 24 million views and counting. And there isn’t a zombie in sight.
When it comes to showing off the unique features of your product, video is a must. Earlier this year, video production service Animoto conducted a survey that found four times as many consumers prefer to watch a video about a product than read about it. Additionally, 80 percent of respondents believe that videos demonstrating how products and services work are “important.”
Couple an event like Halloween with a theme-friendly pun—like LG did with “So Real It’s Scary”—and you can showcase your product in a way consumers are sure to remember.